Initial situation: Pure focus on procurement and purchasing conditions

Goal: Increase product range attractiveness and competitiveness 

Measures:

– Analysis of the existing product range for its customer relevance

– Revision of marketing approaches and implementation of targeted KPIs

– Realignment product presentation at the POS

– Ensuring cross-departmental collaboration with Marketing, Sales and SCM

Result: New approach was accepted by the organization. The restructuring of the product range and the customer-oriented presentation of goods in the store as well as their proactive marketing have led to an increase in sales