Negotiations at eye level
Initial situation: No experience in working with food retailer
Goal: Professional entry into a new business model
Measures:
- Analysis of the market situation and competitive environment
- Definition of own goals (incl. investments)
- Price positioning of own product range
- Development of roll-out planning taking into account own capacities
(production, raw materials, packaging, logistics)
Result: Clarification of opportunities and necessities for the professional development of a new sales pillar.
