Go-East: Hypermarkets in East-Europe
Initial situation: Increasing competition in Hungary from international retailers
Objective: Compilation of decision-relevant bases for expansion decisions
Measures:
– Market and competition analyses to clarify the status quo
– On-site information gathering on competitors, product ranges, consumer behavior and market-specific features
– Feasibility check and identification of potential obstacles and market entry barriers
Result: Creation of a business case with recommended actions
