Development and implementation of a new drugstore department in a hypermarket (Warsaw, Poland)  

Initial situation: Existing POS concept not competitive enough

Goal: Redesign the department and increase customer appeal    

Approach:

– Close cooperation with local CM team and category captains in Poland

– Joint analysis of the market and customers using local expertise

– Key figure-based product range design and market research-supported product placements

– POS layout design (furniture/visualizations) in collaboration with Polish and French marketing agency

Result: Based on an intensive international collaboration, a completely new department was installed and customer frequency increased