Product range expertise and competitiveness
Initial situation: No customer-focused product range
Goal: Improve sales situation and increase competitiveness
Measures:
– Analysis of the sales and earnings situation of the existing product range
– Reorganization of the product range through discontinuations and listings
– Consideration of trend themes and new products as well as ensuring visibility on the shelves
Result: Reworking the product range generated additional sales and at the same time increased the earnings situation by significantly reducing markdowns.
