{"id":2326,"date":"2022-03-18T16:18:15","date_gmt":"2022-03-18T16:18:15","guid":{"rendered":"https:\/\/thinkretail-consulting.de\/sales-consulting"},"modified":"2025-03-10T15:17:10","modified_gmt":"2025-03-10T15:17:10","slug":"sales-consulting","status":"publish","type":"page","link":"https:\/\/thinkretail-consulting.de\/en\/sales-consulting","title":{"rendered":"Sales Consulting"},"content":{"rendered":"<div   class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap sidebar_right'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kmgja8od-7928c4038f921b12a59e53f1f50f02e3\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-kmgja8od-7928c4038f921b12a59e53f1f50f02e3__0 .avia-caption-title{\nfont-size:30px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-kmgja8od-7928c4038f921b12a59e53f1f50f02e3__0 .avia-caption-title{\nfont-size:20px;\n}\n}\n<\/style>\n<div  class='avia-slideshow av-kmgja8od-7928c4038f921b12a59e53f1f50f02e3 avia-slideshow-no scaling av_fullscreen avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:true,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0,&quot;slide_height&quot;:&quot;100&quot;,&quot;image_attachment&quot;:&quot;&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 66.666666666667%;'><li style='background-position:center center;' data-img-url='https:\/\/thinkretail-consulting.de\/wp-content\/uploads\/2021\/04\/battlecreek-coffee-roasters-mY4hAwxNA_0-unsplash.jpg' class='avia-slideshow-slide av-kmgja8od-7928c4038f921b12a59e53f1f50f02e3__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko46gmoz-028b7bb6982bb62540f636b5f87cf771\">\n.avia-section.av-ko46gmoz-028b7bb6982bb62540f636b5f87cf771{\nbackground-color:#ff9900;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-ko46gmoz-028b7bb6982bb62540f636b5f87cf771 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_fullscreen  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2326'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko46k8cr-53c0c0842fd9b9ee0d96eb9946481160\">\n#top .av-special-heading.av-ko46k8cr-53c0c0842fd9b9ee0d96eb9946481160{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ko46k8cr-53c0c0842fd9b9ee0d96eb9946481160 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ko46k8cr-53c0c0842fd9b9ee0d96eb9946481160 .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ko46k8cr-53c0c0842fd9b9ee0d96eb9946481160 .av-special-heading-tag{\nfont-size:20px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ko46k8cr-53c0c0842fd9b9ee0d96eb9946481160 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SALES CONSULTING<\/h1><div class='av-subheading av-subheading_below'><p>for Manufacturers<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko46r6ta-aae9c84b14a869f50cf05a84789b674e\">\n.avia-section.av-ko46r6ta-aae9c84b14a869f50cf05a84789b674e{\nbackground-color:#b3b3b3;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-ko46r6ta-aae9c84b14a869f50cf05a84789b674e main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2326'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aw2s6-a184797a933f38e7f065128a18c5c44f\">\n#top .av_textblock_section.av-aw2s6-a184797a933f38e7f065128a18c5c44f .avia_textblock{\nfont-size:18px;\ncolor:#474747;\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.av-aw2s6-a184797a933f38e7f065128a18c5c44f .avia_textblock{\nfont-size:16px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-aw2s6-a184797a933f38e7f065128a18c5c44f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"font-weight: 400;\"><strong>YOUR PATH TO GREATER SALES POTENTIAL\u00a0<\/strong><\/h2>\n<h3 style=\"font-weight: 400;\"><strong>Sales Success in Retail \u2013 Making the Most of Your Opportunities<\/strong><\/h3>\n<p style=\"font-weight: 400;\">For many manufacturers, the grocery retail sector is a key sales channel. However, not every product or brand is a good fit for this environment. A clear sales strategy is essential to finding the right market entry and achieving long-term success.<\/p>\n<h4 style=\"font-weight: 400;\">Before entering the retail market, you should critically assess your strategy:<\/h4>\n<ul style=\"font-weight: 400;\">\n<li>Is grocery retail the optimal sales channel for my product?<\/li>\n<li>Does my assortment meet the retailer\u2019s requirements?<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Additionally, manufacturers face daily challenges in their collaboration with retailers.<\/p>\n<h4 style=\"font-weight: 400;\"><strong>Are You Prepared for These Key Questions?<\/strong><\/h4>\n<ul style=\"font-weight: 400;\">\n<li>How do I convince buyers to list my product?<\/li>\n<li>How do I secure my listing and avoid delisting?<\/li>\n<li>How do I prepare professionally for negotiations?<\/li>\n<li>How does my (international) product have to be designed in order to find acceptance in the German market?<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">I help you understand and successfully navigate the requirements of the retail sector. With years of experience from numerous negotiations, I provide valuable insights and concrete strategies for building a strong market presence.<\/p>\n<h4 style=\"font-weight: 400;\"><strong>Your Advantage<\/strong><\/h4>\n<p style=\"font-weight: 400;\">I support you in positioning your assortment economically and sustainably in retail. Learn the fundamentals of grocery retail with me and maximize your sales potential!<\/p>\n<p><strong><a href=\"https:\/\/thinkretail-consulting.de\/en\/contact\">Arrange a free and non-binding initial meeting for your sales consultation now.<\/a>\u00a0<\/strong><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jr77i-b5c307911b26579217aa90aaf72c684a\">\n.avia-section.av-jr77i-b5c307911b26579217aa90aaf72c684a{\nbackground-color:#ff9900;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-jr77i-b5c307911b26579217aa90aaf72c684a main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2326'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko48mf2y-efa6273d14080bca31489b28f8cc14ad\">\n#top .av-special-heading.av-ko48mf2y-efa6273d14080bca31489b28f8cc14ad{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-ko48mf2y-efa6273d14080bca31489b28f8cc14ad .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ko48mf2y-efa6273d14080bca31489b28f8cc14ad .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-ko48mf2y-efa6273d14080bca31489b28f8cc14ad .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ko48mf2y-efa6273d14080bca31489b28f8cc14ad .av-special-heading-tag{\nfont-size:20px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ko48mf2y-efa6273d14080bca31489b28f8cc14ad .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ko48mf2y-efa6273d14080bca31489b28f8cc14ad av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-6  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >FOCUS ON SALES CONSULTING<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko49fmav-93e5378ab7323855c8db4e450c717425\">\n.av-tab-section-outer-container.av-ko49fmav-93e5378ab7323855c8db4e450c717425 .av-tab-section-tab-title-container{\nbackground-color:#ff9900;\n}\n<\/style>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition  av-mini-hide av-tab-above-content  avia-builder-el-7  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap sidebar_right'  ><div class='av-tab-section-outer-container av-ko49fmav-93e5378ab7323855c8db4e450c717425 av-mini-hide'><div class='av-tab-section-tab-title-container avia-tab-title-padding-default' role='tablist'><a href='#sales-channel' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-gv2r2-a85f0859fd7d1fbdcf32e818376977f7 av-tab-with-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue843' data-av_iconfont='entypo-fontello' ><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Sales Channel<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#listing' data-av-tab-section-title='2' class='av-section-tab-title  av-gv2r2-197a2bc63efc26cb2c9a6f95bdccb3a8 av-tab-with-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue825' data-av_iconfont='entypo-fontello' ><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Listing<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#negotiations' data-av-tab-section-title='3' class='av-section-tab-title  av-an2pi-09c8fad21c83c9090183ac1b2ac78cfe av-tab-with-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8d7' data-av_iconfont='entypo-fontello' ><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Negotiations<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#international' data-av-tab-section-title='4' class='av-section-tab-title  av-iscku-70726d85807aa1ae4de99dd3af29e4aa av-tab-with-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-4'><span class='av-tab-section-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>International<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#startups' data-av-tab-section-title='5' class='av-section-tab-title  av-iscku-50830af667bbe30682263c1c905429c0 av-tab-with-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-5'><span class='av-tab-section-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello' ><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>STARTUPS<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Next<\/title>\n<desc id='av-svg-desc-2'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:500vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gv2r2-a85f0859fd7d1fbdcf32e818376977f7\">\n.av-layout-tab.av-gv2r2-a85f0859fd7d1fbdcf32e818376977f7{\nvertical-align:middle;\nbackground-color:#b3b3b3;\n}\n#top .av-tab-section-outer-container.av-ko49fmav-93e5378ab7323855c8db4e450c717425 .av-active-tab-title.av-section-tab-title.av-gv2r2-a85f0859fd7d1fbdcf32e818376977f7 .av-tab-arrow-container span{\nbackground-color:#b3b3b3;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-gv2r2-a85f0859fd7d1fbdcf32e818376977f7 av-animation-delay-container  avia-builder-el-8  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"1\" data-tab-section-id=\"sales-channel\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><section  class='av_textblock_section av-9gnpa-08d97f4260aa6fd99d67689f371c1b14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-weight: 400;\"><strong>Which Sales Channel Is Right for My Business?<\/strong><\/h3>\n<p style=\"font-weight: 400;\">The choice of the right sales channel is crucial to your success and depends on various factors, such as your product portfolio, brand awareness, target audience in the respective market, and available resources (e.g., production capacity, logistics, marketing budget).<\/p>\n<h4 style=\"font-weight: 400;\"><strong>Potential sales channels include:<\/strong><\/h4>\n<ul style=\"font-weight: 400;\">\n<li><strong>Grocery retail and wholesale markets<\/strong>\n<ul>\n<li>Further distinction: independent supermarkets (owner-operated) vs. corporate-run stores (centrally managed branches)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Specialty stores, gastronomy, sports &amp; leisure facilities<\/strong><\/li>\n<li><strong>Online shops \/ platforms<\/strong><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The largest customer reach is achieved through grocery retail chains. Whether this is the right choice for your business is something I analyze with you based on factual data.<\/p>\n<p><strong><a href=\"https:\/\/thinkretail-consulting.de\/en\/contact\">Arrange a free and non-binding initial meeting for your sales consultation now.<\/a>\u00a0<\/strong><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gv2r2-197a2bc63efc26cb2c9a6f95bdccb3a8\">\n.av-layout-tab.av-gv2r2-197a2bc63efc26cb2c9a6f95bdccb3a8{\nvertical-align:middle;\nbackground-color:#b3b3b3;\n}\n#top .av-tab-section-outer-container.av-ko49fmav-93e5378ab7323855c8db4e450c717425 .av-active-tab-title.av-section-tab-title.av-gv2r2-197a2bc63efc26cb2c9a6f95bdccb3a8 .av-tab-arrow-container span{\nbackground-color:#b3b3b3;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-gv2r2-197a2bc63efc26cb2c9a6f95bdccb3a8 av-animation-delay-container  avia-builder-el-10  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"2\" data-tab-section-id=\"listing\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><section  class='av_textblock_section av-9gnpa-08d97f4260aa6fd99d67689f371c1b14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-weight: 400;\"><strong>Listing \u2013 How Do I Get My Products on the Shelf?<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Securing a listing in grocery retail (LEH) remains the most significant gateway to consumers, making shelf space highly desirable.<br \/>\nYou\u2019ve probably heard the phrase,\u00a0<strong>&#8220;Our shelves aren\u2019t made of rubber&#8221;<\/strong>\u00a0before. That\u2019s why you need the right arguments on your side.<\/p>\n<p style=\"font-weight: 400;\">Knowing your products and numbers is a given. But how well do you know your buyer and their decision-making criteria? Put yourself in their shoes and consider the negotiation from a different perspective.<\/p>\n<p style=\"font-weight: 400;\"><strong>Key Questions for Your Buyer Meeting:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>What makes your product unique?<\/li>\n<li>Does your target audience align with the retailer\u2019s customers?<\/li>\n<li>What is the product\u2019s revenue potential (in \u20ac, the retailer\u2019s key unit)?<\/li>\n<li>What added value does your listing offer the retailer?<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">To help you <strong>prepare professionally<\/strong> for your next listing meeting and negotiate on equal footing, I offer you the opportunity to shift perspectives with me.<\/p>\n<p><strong><a href=\"https:\/\/thinkretail-consulting.de\/en\/contact\">Arrange a free and non-binding initial meeting for your sales consultation now.<\/a>\u00a0<\/strong><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-an2pi-09c8fad21c83c9090183ac1b2ac78cfe\">\n.av-layout-tab.av-an2pi-09c8fad21c83c9090183ac1b2ac78cfe{\nvertical-align:middle;\nbackground-color:#ff9900;\n}\n#top .av-tab-section-outer-container.av-ko49fmav-93e5378ab7323855c8db4e450c717425 .av-active-tab-title.av-section-tab-title.av-an2pi-09c8fad21c83c9090183ac1b2ac78cfe .av-tab-arrow-container span{\nbackground-color:#ff9900;\n}\n<\/style>\n<div id='av-tab-section-1-3' class='av-layout-tab av-an2pi-09c8fad21c83c9090183ac1b2ac78cfe av-animation-delay-container  avia-builder-el-12  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"3\" data-tab-section-id=\"negotiations\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><section  class='av_textblock_section av-ko4dw2wb-ad4280aa356b253e41e4d38e076733f3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-weight: 400;\"><strong>Negotiations \u2013 Preparing for Annual Meetings<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Collaboration with retailers is based on mutual agreements, which are formalized in contracts during annual meetings. These negotiations, usually held once a year, are crucial in determining the level of investments and, consequently, the profitability of a sales channel for the manufacturer.<\/p>\n<p style=\"font-weight: 400;\" data-start=\"353\" data-end=\"488\">Therefore, nothing should be left to chance in those negotiations. Manufacturers should also keep the following topics in mind:<\/p>\n<ul style=\"font-weight: 400;\" data-start=\"490\" data-end=\"972\">\n<li data-start=\"490\" data-end=\"573\"><strong data-start=\"492\" data-end=\"527\">USP of their product assortment<\/strong>\u00a0(both for the retailer and their customers)<\/li>\n<li data-start=\"574\" data-end=\"655\"><strong data-start=\"576\" data-end=\"653\">Alignment between the manufacturer\u2019s strategy and the retailer\u2019s strategy<\/strong><\/li>\n<li data-start=\"574\" data-end=\"655\"><strong data-start=\"658\" data-end=\"704\">Retailer integration in the marketing plan<\/strong> \u2013 Is the retailer sufficiently considered in the launch of new products?<\/li>\n<li data-start=\"574\" data-end=\"655\"><strong data-start=\"782\" data-end=\"806\">Investment readiness<\/strong>\u00a0\u2013 How much am I willing to invest?\n<ul style=\"font-weight: 400;\" data-start=\"490\" data-end=\"972\">\n<li data-start=\"574\" data-end=\"655\"><strong data-start=\"846\" data-end=\"902\">Clear definition of &#8220;must-haves&#8221; and &#8220;nice-to-haves&#8221;<\/strong><\/li>\n<li data-start=\"574\" data-end=\"655\"><strong data-start=\"907\" data-end=\"918\">Plan B:<\/strong> What compromises are acceptable, and which are not?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Here too, the key to success lies in <strong data-start=\"1011\" data-end=\"1035\">thorough preparation<\/strong>. Benefit from my insider knowledge to make your next negotiation even more successful.<\/p>\n<p><strong><a href=\"https:\/\/thinkretail-consulting.de\/en\/contact\">Arrange a free and non-binding initial meeting for your sales consultation now.<\/a> <\/strong><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iscku-70726d85807aa1ae4de99dd3af29e4aa\">\n.av-layout-tab.av-iscku-70726d85807aa1ae4de99dd3af29e4aa{\nvertical-align:middle;\nbackground-color:#ff9900;\n}\n#top .av-tab-section-outer-container.av-ko49fmav-93e5378ab7323855c8db4e450c717425 .av-active-tab-title.av-section-tab-title.av-iscku-70726d85807aa1ae4de99dd3af29e4aa .av-tab-arrow-container span{\nbackground-color:#ff9900;\n}\n<\/style>\n<div id='av-tab-section-1-4' class='av-layout-tab av-iscku-70726d85807aa1ae4de99dd3af29e4aa av-animation-delay-container  avia-builder-el-14  el_after_av_tab_sub_section  el_before_av_tab_sub_section  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"4\" data-tab-section-id=\"international\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><section  class='av_textblock_section av-ko4akg9y-416a0ec2aa861fdffee4d5966ade06fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"font-weight: 400;\"><strong>Internationalization \u2013 Does My Product Fit the Target Market?<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Language barriers and unfamiliar business practices should not deter you from considering international expansion.<\/p>\n<p style=\"font-weight: 400;\" data-start=\"1322\" data-end=\"1541\">This applies to\u00a0<strong data-start=\"1338\" data-end=\"1362\">German manufacturers<\/strong>\u00a0looking to market their products in other European countries, as well as\u00a0<strong data-start=\"1436\" data-end=\"1467\">international manufacturers<\/strong>\u00a0aiming to leverage the economies of scale offered by the German market.<\/p>\n<h4 data-start=\"1543\" data-end=\"1587\"><strong data-start=\"1547\" data-end=\"1585\">Key Aspects to Analyze in Advance:<\/strong><\/h4>\n<ul style=\"font-weight: 400;\" data-start=\"1588\" data-end=\"1788\">\n<li data-start=\"1588\" data-end=\"1625\"><strong data-start=\"1590\" data-end=\"1623\">Local\/regional customer needs<\/strong><\/li>\n<li data-start=\"1626\" data-end=\"1687\"><strong data-start=\"1628\" data-end=\"1685\">Product and packaging acceptance in the target market<\/strong><\/li>\n<li data-start=\"1688\" data-end=\"1737\"><strong data-start=\"1690\" data-end=\"1735\">Sales potential and competitive landscape<\/strong><\/li>\n<li data-start=\"1738\" data-end=\"1788\"><strong data-start=\"1740\" data-end=\"1786\">Sales channels and distribution management<\/strong><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\" data-start=\"1790\" data-end=\"1900\">Before thinking about exports, you should\u00a0<strong data-start=\"1832\" data-end=\"1897\">assess your assortment\u2019s compatibility with the target market<\/strong>.<\/p>\n<p style=\"font-weight: 400;\" data-start=\"1902\" data-end=\"2027\">I am happy to analyze the opportunities and potential of your product range\u2014whether abroad or in Germany\u2014together with you.<\/p>\n<p><strong><a href=\"https:\/\/thinkretail-consulting.de\/en\/contact\">Arrange a free and non-binding initial meeting for your sales consultation now.<\/a><\/strong><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iscku-50830af667bbe30682263c1c905429c0\">\n.av-layout-tab.av-iscku-50830af667bbe30682263c1c905429c0{\nvertical-align:middle;\nbackground-color:#ff9900;\n}\n#top .av-tab-section-outer-container.av-ko49fmav-93e5378ab7323855c8db4e450c717425 .av-active-tab-title.av-section-tab-title.av-iscku-50830af667bbe30682263c1c905429c0 .av-tab-arrow-container span{\nbackground-color:#ff9900;\n}\n<\/style>\n<div id='av-tab-section-1-5' class='av-layout-tab av-iscku-50830af667bbe30682263c1c905429c0 av-animation-delay-container  avia-builder-el-16  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"\" data-av-tab-section-content=\"5\" data-tab-section-id=\"startups\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><section  class='av_textblock_section av-ko4akg9y-416a0ec2aa861fdffee4d5966ade06fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>STARTUPs &#8211; Hurdles to successful market entry and what you should bear in mind!<\/b><\/h3>\n<p>Food STARTUPs and their enthusiastic founders regularly encounter a different world when they make contact with food retailers. Accordingly, a variety of new challenges arise on the way to scaling their product portfolio, especially via the central purchasing department of a retail organisation:<\/p>\n<h4>How &#8230;<\/h4>\n<p>&#8230; does the retail trade tick?<\/p>\n<p>&#8230; do I prepare myself professionally for a dialogue with a buyer?<\/p>\n<p>&#8230; do I negotiate at eye level?<\/p>\n<div>\n<p><span lang=\"EN-US\">&#8230; do I keep successfully my products on shelf? <\/span><\/p>\n<\/div>\n<p>If you are facing these challenges, I can offer you my many years of practical experience in the form of food retail coaching. These insights will help you achieve your goals more effectively.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko8iebyr-4e01f8619b9e2ebaa936b19a275d2bac\">\n.avia-section.av-ko8iebyr-4e01f8619b9e2ebaa936b19a275d2bac{\nbackground-color:#ff9900;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-ko8iebyr-4e01f8619b9e2ebaa936b19a275d2bac main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_tab_section  el_before_av_section  av-desktop-hide av-medium-hide av-small-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2326'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ujdqu-b37842899ec78d8f4d82ec57d195a05d\">\n#top .togglecontainer.av-ujdqu-b37842899ec78d8f4d82ec57d195a05d p.toggler{\ncolor:#474747;\nbackground-color:#ff9900;\n}\n#top .togglecontainer.av-ujdqu-b37842899ec78d8f4d82ec57d195a05d p.toggler .toggle_icon{\ncolor:#474747;\nborder-color:#474747;\n}\n#top .togglecontainer.av-ujdqu-b37842899ec78d8f4d82ec57d195a05d .toggle_wrap .toggle_content{\ncolor:#474747;\nbackground-color:#ff9900;\n}\n<\/style>\n<div  class='togglecontainer av-ujdqu-b37842899ec78d8f4d82ec57d195a05d av-elegant-toggle  avia-builder-el-19  avia-builder-el-no-sibling  toggle_close_all' >\n<section class='av_toggle_section av-p70la-ce85ba0930fef5fa8617fb005e84bcad'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above av-inherit-font-color hasCustomColor'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Listing\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Listing\" data-aria_expanded=\"Click to collapse: Listing\">Listing<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-font-color hasCustomColor'  itemprop=\"text\" ><p><strong>Listing &#8211; how do I get my products on the shelf?<\/strong><\/p>\n<p>Listing in food retailing still represents the greatest access to the consumer and thus justifies the covetousness for available shelf space.\u00a0You have certainly heard the saying, &#8220;our shelves are not made of rubber&#8221; many times. Accordingly, you should have the right arguments on your side.<\/p>\n<p>Among other things, you should have an answer to this question in a conversation with the buyer of a retail company:<\/p>\n<ul>\n<li>What are the <strong>special features<\/strong> of your product?<\/li>\n<li>How does the <strong>target group<\/strong> look like?<\/li>\n<li>What <strong>sales potential<\/strong> (in \u20ac, the retailer&#8217;s unit) is planned?<\/li>\n<\/ul>\n<p><em>Here too, the right preparation is the be-all and end-all. Use my sales consulting to be prepared on your way to a successful listing.<\/em><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-jqkty-0c964c7a83b3ba9c7b67b2740408db9c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above av-inherit-font-color hasCustomColor'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Negotiations\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Negotiations\" data-aria_expanded=\"Click to collapse: Negotiations\">Negotiations<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-font-color hasCustomColor'  itemprop=\"text\" ><p><strong>Negotiations &#8211; the buyer is the key to success\u00a0<\/strong><\/p>\n<p>The cooperation with the retailer is based on mutual agreements, which are fixed in the form of contracts. These negotiations, which usually take place annually, are decisive in determining the level of investment and thus the continued success of the manufacturer.<\/p>\n<p>A successful negotiation must be well prepared. It goes without saying that you know your products and figures. But how well do you know your buyer and his decision criteria? Put yourself in his position and look at the negotiation from a different perspective.<\/p>\n<p><em>To make your next negotiation even more successful, I offer you to change your perspective with me.<\/em><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-czl5a-af92b1a640fdba4cc290b112b8add0dc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above av-inherit-font-color hasCustomColor'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Promotions\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Promotions\" data-aria_expanded=\"Click to collapse: Promotions\">Promotions<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-font-color hasCustomColor'  itemprop=\"text\" ><p><strong>Sales promotion &#8211; what measures can be used to increase your sales in a targeted manner?<\/strong><\/p>\n<p>Retailers offer their suppliers numerous opportunities to draw attention to their products by means of promotions and marketing activities. In stationary retail, these are often the handout and secondary placements while in e-commerce, banner advertising and newsletters are prioritized.<\/p>\n<p>What counts is converting the customer at the POS into a shopper, whether in the store or in the online shop.<\/p>\n<p><em>I will be happy to work out with you which sales promotion measures are suitable for your brand and thus achieve maximum attention from your customers. In the end, it&#8217;s all about the satisfied customer and your return on investment!<\/em><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-1337y-3f58093973b7d6f3338fb6373b7f75a1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above av-inherit-font-color hasCustomColor'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"International\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: International\" data-aria_expanded=\"Click to collapse: International\">International<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-font-color hasCustomColor'  itemprop=\"text\" ><p><strong>International &#8211; Do you want to expand your sales outside your home market?<\/strong><\/p>\n<p>What is your opinion of Germany, which is considered the most important industrialized country in Europe? The attractiveness of this central market in Europe is also related to its large population of 82 million. Have you already examined your potential there?<\/p>\n<p>The foreign language as well as the customs of the target country should not keep you from considering the step of internationalization. It is essential to deal with the market, the customer needs as well as the competition in advance.<\/p>\n<p><em>I will be happy to examine with you which opportunities and potentials your product range has abroad.<\/em><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-lur18828-75d11b92ba349d0bdb0b620bb7391507'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above av-inherit-font-color hasCustomColor'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"STARTUPs\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: STARTUPs\" data-aria_expanded=\"Click to collapse: STARTUPs\">STARTUPs<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-font-color hasCustomColor'  itemprop=\"text\" ><p><b>STARTUPs &#8211; Hurdles to successful market entry and what you should bear in mind!<\/b><\/p>\n<p>Food STARTUPs and their enthusiastic founders regularly encounter a different world when they make contact with food retailers. Accordingly, a variety of new challenges arise on the way to scaling their product portfolio, especially via the central purchasing department of a retail organisation:<\/p>\n<p>How &#8230;<\/p>\n<p>&#8230; does the retail trade tick?<\/p>\n<p>&#8230; do I prepare myself professionally?<\/p>\n<p>&#8230; do I negotiate at eye level?<\/p>\n<div>\n<p><span lang=\"EN-US\">&#8230; do I keep my products on shelf? <\/span><\/p>\n<\/div>\n<p>If you are facing these challenges, I can offer you my many years of practical experience in the form of food retail coaching. These insights will help you achieve your goals more effectively.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-emz9i-2f38c892ea35db17f8bc5a713efee40b\">\n.avia-section.av-emz9i-2f38c892ea35db17f8bc5a713efee40b{\nbackground-color:#ff9900;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-emz9i-2f38c892ea35db17f8bc5a713efee40b main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_masonry_entries  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2326'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16r5y-9dd0b7f517e7f1f4f61dd55e32f815ec\">\n#top .av-special-heading.av-16r5y-9dd0b7f517e7f1f4f61dd55e32f815ec{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-16r5y-9dd0b7f517e7f1f4f61dd55e32f815ec .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-16r5y-9dd0b7f517e7f1f4f61dd55e32f815ec .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-16r5y-9dd0b7f517e7f1f4f61dd55e32f815ec .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-16r5y-9dd0b7f517e7f1f4f61dd55e32f815ec .av-special-heading-tag{\nfont-size:20px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-16r5y-9dd0b7f517e7f1f4f61dd55e32f815ec .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-16r5y-9dd0b7f517e7f1f4f61dd55e32f815ec av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-21  avia-builder-el-no-sibling  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Projects<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7m66m-c7df8c1b1abe8c9217ba64757f69f33b\">\n#top .av-masonry.av-7m66m-c7df8c1b1abe8c9217ba64757f69f33b{\nbackground-color:#b3b3b3;\n}\n<\/style>\n<div id='av-masonry-1' class='av-masonry av-7m66m-c7df8c1b1abe8c9217ba64757f69f33b noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-3 av-caption-on-hover av-caption-style-overlay av-masonry-entries ' data-post_id=\"2326\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort producer-en_sort '><\/div><a href=\"https:\/\/thinkretail-consulting.de\/en\/portfolio-item\/pos-drugstore-concept\"  id='av-masonry-1-item-3062' data-av-masonry-item='3062' class='av-masonry-entry isotope-item post-3062 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-producer-en portfolio_entries-projekte-en all_sort producer-en_sort  av-masonry-item-with-image' title=\"POS \u2013 DRUGSTORE CONCEPT\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/thinkretail-consulting.de\/wp-content\/uploads\/2021\/04\/manu-camargo-BkaD07QEiJc-unsplash-705x482.jpg);\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >POS \u2013 DRUGSTORE CONCEPT<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/thinkretail-consulting.de\/en\/portfolio-item\/international-product-range-revision\"  id='av-masonry-1-item-3051' data-av-masonry-item='3051' class='av-masonry-entry isotope-item post-3051 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-producer-en portfolio_entries-projekte-en all_sort producer-en_sort  av-masonry-item-with-image' title=\"International product range revision\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/thinkretail-consulting.de\/wp-content\/uploads\/2021\/03\/ayla-verschueren-V4YuRB6o7R4-unsplash-705x470.jpg);\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >International product range revision<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/thinkretail-consulting.de\/en\/portfolio-item\/own-brands\"  id='av-masonry-1-item-3043' data-av-masonry-item='3043' class='av-masonry-entry isotope-item post-3043 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-producer-en portfolio_entries-projekte-en all_sort producer-en_sort  av-masonry-item-with-image' title=\"OWN BRANDS\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/thinkretail-consulting.de\/wp-content\/uploads\/2021\/04\/dennis-siqueira-QnMeRW36-zY-unsplash-705x470.jpg);\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Development of own-brand food range<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2326","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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